The Grocer Exchange has just started a Go Fund Me me initiative to educate and advance the adoption of current state-of-the-art Grocery Industry Retail Analytics. Without this timely assistance, two horrible circumstances shall continue to prevail:
First, due to the lack of data systems and data promulgation capabilities, these independent supermarkets which primarily feed black & Hispanic consumers cannot be measured via the traditional grocery market monitors to provide associated CPG’s (consumer packaged goods manufacturers) with the ability to reliably measure sales & marketing success through these supermarkets at the SKU/UPC levels;
Secondly, as a consequence of the above, black & Hispanic consumers shopping at these supermarkets have to overspend for the food they buy at these supermarkets by 20.7% annually. When you consider those with the least amount of money are victimized by this horrible reality, it is nothing less than an atrocity.
Good news: The Grocer Exchange believes that by successfully accomplishing this goal, at least 30,000 new jobs shall be created for black & Hispanic American citizens living in these communities where clearly more jobs are needed.